“We’re pleased that guests continue to flock to our award-winning property and seek out the Foxwoods signature Five Star™ experience,” said Interim President of Mashantucket Pequot Gaming Enterprises William Sherlock. “We attribute Foxwoods’ sustained popularity to our dedicated, loyal and talented staff for providing our guests with superior service, and to our cutting-edge marketing initiatives, which provide a great platform for us to tell the Foxwoods story and reinforce that we offer amenities and activities that trump those offered by any other resort casino.”

Foxwoods Resort Casino has long been a trailblazer when it comes to innovative marketing campaigns. From John Pizzarelli’s ubiquitous jingle, “The Wonder of It All,” to the first-ever casino-branded iPhone application, the Resort Casino continues to lead the industry in developing unique and compelling ways to connect with their customers. The award-winning property recently unveiled a variety of cutting-edge, sponsorship initiatives that will deliver the properties’ key messages to an even broader audience in the Tri-State area and throughout New England.

Just last week, Foxwoods announced a multi-year premier partnership with the WNBA’s New York Liberty and ‘the World’s most famous arena’ Madison Square Garden. The deal, a first-of-its-kind partnership for an Eastern Conference WNBA team, will net Foxwoods prominent logo placement on the Liberty jersey, marking the first time a resort casino will have branding on the front of a professional sports team uniform. The deal also includes brand integration across all of the Liberty’s promotional and marketing platforms, including extensive presence in-arena during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, and Foxwoods branded on-court contests. In addition, Foxwoods will be promoted to the thousands of passersby daily on The Garden’s outdoor marquees on 7th and 8th Avenue.

While marketing through sports is one way Foxwoods and MGM Grand at Foxwoods are attempting to get its message in front of a broader key demographic, it is not the only strategy. Earlier this year, Foxwoods inked a deal making North America’s largest resort casino the presenting sponsor of the House of Blues Boston. As a result of this multi-year agreement, the House of Blues Boston is now called the House of Blues Boston presented by Foxwoods Resort Casino, bringing together two of the most prominent names in music and entertainment on the eastern seaboard. In 2009, Foxwoods partnered with Apple to introduce the first-ever casino-branded iPhone application, which gives users the ability to play games, book reservations and take virtual property tours. Other marketing efforts the company has launched over the past year include a growing presence in the social media sector, with profiles on Facebook, Twitter and YouTube.

“Foxwoods’ marketing initiatives serve to not only enhance the Foxwoods brand by aligning it with other best-in-class brands such as Apple and Madison Square Garden, but to keep the public apprised of all the new developments our award-winning property has on the horizon,” says Sherlock. “This summer alone, we look forward to an influx of exciting new ventures which will provide our guests with even more great entertainment options including the opening of Comix, an outpost of the highly popular Manhattan comedy club, and High Rollers, a luxury bowling complex backed by our trusted partners at Big Night Entertainment.”

North America’s largest resort casino has no shortage of offerings and events to market, with an action-packed summer schedule that rivals any entertainment destination. In addition to two highly anticipated openings, including Comix Comedy Club and High Rollers, Foxwoods’ summer concert and show schedule will satisfy the entertainment-seeker in all of us. June highlights include:

• “Legends In Concert,” the original traveling tribute show featuring some of the most beloved acts in entertainment from yesterday and today (now through September 3);
• “Titanic: The Artifact Exhibition,” showcasing never-before-seen artifacts from the historic ship (now through October 3);
• The legendary Lionel Richie, set to hit the MGM Grand Theater stage on June 18 & 19;
• American Idol sensation Adam Lambert, whose glam rock stylings will descend upon the property on June 24;
• Joan Rivers & Don Rickles, who will bring their side-splitting routine to MGM Grand at Foxwoods June 25 & 26, and;
• Cirque Dreams “Jungle Fantasy,” the brainchild of Broadway-bred Producer Neil Goldberg and featuring Debbie Gibson, running July 27 – September 1.